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The lean startup (c2011) / Ries ، Eric (1978-)، نویسنده بازکردن سندEric_Ries_-_The_Lean_Startup__How_Today_s_Entrepreneurs_Use_Continuous_Innovation_to_Create_Radically_Successful_Businesses__-Crown_Business_(2011).pdf
نوع مدرک:متون چاپی
سرشناسهRies ، Eric (1978-)، نویسنده
رده‌بندی کنگره :HD62.5 .R545 2011
عنوان :The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses
تکرار نام مولف :Eric Ries
ویرایش :1st ed
ناشر:New York : Crown Business
سال نشر :c2011
صفحه شمار:320 p
ابعاد :22 cm
شابک/شاپا9780307887894 (hbk.)
یادداشتIncludes bibliographical references and index
موضوع‌ها :اصفا
New business enterprises ؛ Consumers' preferences ؛ Organizational effectiveness
چکیده :"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"--
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زبان مدرک :English

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