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نویسنده : Del Breckenfeld (1949-)
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نوع مدرک: متون چاپی سرشناسه Breckenfeld ، Del (1949-)، نویسنده شماره بازیابی : HF5415.1255 .B74 2009 عنوان : The cool factor : building your brand's image through partnership marketing تکرار نام مولف : Del Breckenfeld ناشر: Hoboken, N.J : Wiley سال نشر : c2009 صفحه شمار: xxi, 266 p ابعاد : 24 cm شابک/شاپا 9780470371961 (cloth) یادداشت Includes bibliographical references (p. 247-254) and index موضوعها : اصفا
Branding (Marketing) ؛ Brand name products ؛ Imagery (Psychology)مندرجات Dedication. Acknowledgments. About the Author. Introduction. -- Chapter One. The Birth of The Cool - a 101 Primer. -- Chapter Two. The Prime Marketing Motivators - Too Much of a Good or bad Thing? -- Chapter Three. Expanding Your Brand's Identity-Partnership Marketing Outside of Your Core Market. -- Chapter Four. We Will, We Will, Rock You - Marketing to the "Big Beat". -- Chapter Five. The Recoding Industry - An Endangered Species or Emerging Opportunity for Marketing Partnerships? -- Chapter Six. Product Placement-The Inside Story of Getting Your Brand into Movies and Television. -- Chapter Seven. Event Marketing-Reaching Your Core Demo One on One. -- Chapter Eight. Charitable Causes - Doing Good Things for the Right Reasons. -- Chapter Nine. The Celebrity Quotient - How to Wrangle It, and How to Deal with It When You Do. -- Chapter Ten. Promotions as an Excuse to Advertise - But We Don't Really Need an Excuse, Do We? -- Chapter Eleven. California Dreaming -The Essence of "The Cool Factor" in Partnership Marketing. -- Chapter Twelve. Putting It All Together - Real Time Examples. -- Chapter Thirteen. The Future of Partnership Marketing-Riding the Wave of a Trend and Not to Wiping Out لینک ثابت رکورد: ../opac/index.php?lvl=record_display&id=7798 زبان مدرک : English
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