نوع مدرک: متون چاپی سرشناسه Ries ، Eric (1978-)، نویسنده ردهبندی کنگره : HD62.5 .R545 2011 عنوان : The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses تکرار نام مولف : Eric Ries ویرایش : 1st ed ناشر: New York : Crown Business سال نشر : c2011 صفحه شمار: 320 p ابعاد : 22 cm شابک/شاپا 9780307887894 (hbk.) یادداشت Includes bibliographical references and index موضوعها : اصفا
New business enterprises ؛ Consumers' preferences ؛ Organizational effectivenessچکیده : "Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"-- لینک ثابت رکورد: ../opac/index.php?lvl=record_display&id=7729 زبان مدرک : English
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شماره ثبت شماره بازیابی نام عام مواد محل نگهداری بخش وضعیت ثبت وضعیت امانت گرایش 0118000477 HD62.5 .R545 2011 منابع الکترونیکی:کتاب کتابخانه موسسه آموزش عالی آیندگان حسابداری و مدیریت اسناد معمولی موجود