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نوع مدرک: متون چاپی سرشناسه Kreutzer ، Ralf T، نویسنده عنوان : Digital Darwinism : Branding and Business Models in Jeopardy تکرار نام مولف : by Ralf T. Kreutzer, Karl-Heinz Land ویرایش : 1st ed. 2015 صفحه شمار: 1 online resource (XIV, 257 pages 120 illustrations, 105 illustrations in color.) شابک/شاپا 978-3-642-54401-9 شناسه افزوده : Land ، Karl-Heinz موضوعها : اصفا
Leadership ؛ Marketing ؛ Popular works ؛ Business Strategy/Leadership ؛ Popular Science, generalچکیده : Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race مندرجات Why the Digital Revolution Is Challenging You and Why You Have to Act Now -- Digital Darwinism and the Social Revolution - Which Basic Needs of Man Represent the Fuel of the Revolution on the Part of the Customer -- Big Data and Technology - Drivers of the Information Revolution on the Part of the Company and Accelerators of the Era of Cooperation -- How the Social Revolution Is to Be Managed -- How Marketing Becomes the ROI Driver Within a Company -- Confidence - The New Currency in Marketing and Management -- Social CRM - The New Rules of the Game in Leading Customers -- Why Marketing Is Becoming a Service -- The Necessity of Change Management - Or Why Our Traditional Communication and Organizational Structures Are Becoming Obsolete لینک ثابت رکورد: ../opac/index.php?lvl=record_display&id=7737 زبان مدرک : English
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شماره ثبت شماره بازیابی نام عام مواد محل نگهداری بخش وضعیت ثبت وضعیت امانت گرایش 0118000485 HF منابع الکترونیکی:کتاب دانشگاه آیندگان حسابداری و مدیریت اسناد معمولی موجود
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نوع مدرک: متون چاپی سرشناسه Harrison ، Christian، نویسنده عنوان : Leadership Theory and Research : A Critical Approach to New and Existing Paradigms تکرار نام مولف : by Christian Harrison ویرایش : 1st ed. 2018 صفحه شمار: 1 online resource (XIX, 109 pages 1 illustrations) شابک/شاپا 978-3-319-68672-1 موضوعها : اصفا
Leadership ؛ Manpower policy ؛ Organization ؛ Planning ؛ Business Strategy/Leadership ؛ Human Resource Developmentچکیده : 'This is an ideal text for students and executives seeking an overview of existing leadership research and [.....] insight into leadership practices in modern contemporary organisations.' -Denis Harrington, Head of Graduate Business, Waterford Institute of Technology, Ireland 'This work underscores how a growing range of literature on leadership acknowledges the key role of leadership for generating and sustaining effective organizational outcomes.' -Margaret Linehan, Head of School of Humanities, Cork Institute of Technology, Ireland 'Harrison demonstrates the diversity of leadership and the importance of its evolving perspectives.' -Kevin Burnard, Assistant Professor, Western Connecticut State University, USA 'An excellent text for undergraduates, postgraduates and MBA students. Full of great examples and case studies.' -Stuart Paul, Retired Lecturer in Leadership, University of the West of Scotland, UK This book provides a concise yet comprehensive literature review on leadership. As well as offering critical insight into leadership research, the author addresses emerging paradigms and identifies new approaches. A vital tool for leadership students and scholars, the text will enable readers to demonstrate a critical awareness of current developments both in theory and practice of leadership and its importance in modern organizations. Both scholars and practitioners will find the engaging discussion in this book particularly useful as the author offers practical ideas for development and a much-needed unified theory on leadership مندرجات 1. Introduction -- 2. Leadership Research and Theory -- 3. Emerging Paradigms -- 4. Conclusion لینک ثابت رکورد: ../opac/index.php?lvl=record_display&id=8635 زبان مدرک : English
درخواست رزرو
شماره ثبت شماره بازیابی نام عام مواد محل نگهداری بخش وضعیت ثبت وضعیت امانت گرایش 0118000582 HD منابع الکترونیکی:کتاب دانشگاه آیندگان مدیریت اسناد معمولی موجود
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نوع مدرک: متون چاپی سرشناسه Davids ، Bob، نویسنده عنوان : Leadership without Ego : How to stop managing and start leading تکرار نام مولف : by Bob Davids, Brian M. Carney, Isaac Getz ویرایش : 1st ed. 2019 صفحه شمار: 1 online resource (XV, 191 pages 3 illustrations) شابک/شاپا 978-3-03-000323-4 شناسه افزوده : Carney ، Brian M Getz, Isaac موضوعها : اصفا
Business ؛ Entrepreneurship ؛ Leadership ؛ Manpower policy ؛ Business Strategy/Leadership ؛ Human Resource Development ؛ Popular Science in Business and Managementچکیده : IF YOU THINK YOU ARE SPECIAL, YOU'RE NOT! If you take a chain, pile it up and then push it, what direction will it go? Nowhere you can predict and not very far. If you take it by the end and pull it, which way will it go? It will follow you. Leadership is not about what sets you apart from those you lead-it's about what binds you together. It is not about controlling others-it's about trusting others. It's not about your achievements-it's about unleashing your team's greatness. In short, leadership really isn't about you-it's about your people. Take Bob Davids, co-author of this book and successful leader of six businesses in fields as diverse as engineering and winemaking. His achievements often came thanks to being able to refrain from acting when others might have found intervening irresistible. By trusting his employees to be better than him in their area of responsibility and letting them act, Bob unleashed the human greatness that no one else-including employees themselves-suspected. Yet to lead without acting does not mean doing nothing. It means creating conditions in which things happen by themselves. Leadership Without Ego is about a transformation of the concept of leadership in the past two decades-a change of beliefs about how best to lead, along with radically different leadership practices. The ideas in this book have already changed the fortunes of hundreds of businesses and the lives of tens of thousands of employees. They can do the same for your business, your people-and you مندرجات Arrows -- Beach Vs Seminars -- Better -- Bosses Vs Leaders -- Bullshit -- Caltech Tools -- Cars, Etc. -- Coffee -- Common Sense -- Communication -- Communication, As Glue -- Control, Cream -- Culture and Trust -- Culture Of Responsibility -- Decisions, Stealing Them -- Difference -- Discipline -- Dogs -- Down, Lie -- Dual Standards, Or No-One Is Special -- Eagles -- Ego, Generals' And Presidents -- Equality -- Excuses -- Evil -- Exit To Start -- Fun Killers -- Generalities -- Getting Out Vs Getting In -- Growing, From Within -- Hands, Ripping It From Yours -- Holding Back, Not To -- Honesty, The First Step To Being A Leader -- Hourglass -- Idiots, The Virtues Of -- Idiots, Making Them -- Ingredients and Inventory -- Ink, Free -- Inspirations Vs Perspiration -- The Instant They Leave -- Intellectualizing By Floating -- Job Interviews -- Karma -- Keeping The Culture -- Kicking A Baby Bird -- Kicking, In The Rear Vs In The Front -- Lateness, Chronic -- Learning From My Mistakes -- Lesson, Father's -- Limits To Thinking..... In Handcuffs -- Listening And Creativity -- Listening And Ideation -- Loop Closing -- Love Vs Respect -- Low Sights -- Lunatic -- Lying -- Making A Person Better -- Marketing Your Creativity -- Mbwa Is Better Than Mba -- Meetings, Knocking The Edge Off Them -- Mistakes -- Morale Soup -- Motivating, The Impossibility Of -- Motivational Diapers -- Motivational Diplomat -- A Natural -- Negotiating Up -- A Negotiation Technique - Fishing Vs Working -- Negotiation, Two Tools Of -- Nine Men And A Baby -- Number 2 -- Officer, Chief Entertainment -- One Percent Exception, Getting Emotional -- Open Book -- Overplanning -- Outstiders -- Pay, Don't Screw It Up -- Paying Attention -- Paying For (Self-)Improvement -- Performance Reviews -- Personnel Chances -- Privilege -- Product Development Tube -- Question, Asking The Right One -- Quitting -- Quitting, Part Ii -- Reaching The Pinnacle -- Readers Of Bullshit -- Real Job Of The Ceo -- Real Life -- Reporting, By The Ceo -- Responsibility, With Authority -- The Right Quality -- Risk -- Running To Your Enemies - Cu Stick -- Saturday Off -- The Secret Of Becoming A Ceo -- The Senses, Influencing Them -- Sharing Gains -- Sharing Vision -- Shoeboxes -- Shotgun Innovation -- Size and Fun -- Size -- The Smallest Component -- Spilt Milk Syndrome, Double Bind -- Spread Of Information -- Starting A Business -- Stifling Gm -- Stink -- Success And Fun -- Suits -- Supplier - A Better Dog -- Sustaining Growth -- The S-Word -- The Tank Factor -- Tap-Dancing Whores -- Theory X -- Things We Cannot Do -- Time Horizon -- Time To Get Away -- Tired Giants -- Together, In The Garden -- Ton Of Money -- Top Guy -- Trademarks, Not Patents -- Trick Question -- T.C. -- Trouble Time -- Trouble With The Ceo -- Trout -- Trust And Contracts -- Ultimate Power -- Uncontrollable Directors -- Unions -- Universal People -- Visionary Vs Accountant Ceos. Visionary Vs Enterpreneur -- Utopia Doesn't Last -- Video, Joies De (Life, Pleasures Of) -- Wives And Dual Ladders -- Winemaking Isn't A Hobby -- Wings -- Winning, What It Means -- Worries Hang On Your Key Ring -- Wrong Hands -- X-It Strategy لینک ثابت رکورد: ../opac/index.php?lvl=record_display&id=8645 زبان مدرک : English
درخواست رزرو
شماره ثبت شماره بازیابی نام عام مواد محل نگهداری بخش وضعیت ثبت وضعیت امانت گرایش 0118000592 HD منابع الکترونیکی:کتاب دانشگاه آیندگان مدیریت اسناد معمولی موجود
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